Time is one of a leader’s most valuable and limited resources. Yet, in the midst of back-to-back meetings, shifting priorities, and the constant pull to “do more,” time can start to feel like something that happens to us, rather than something we lead through.

But what if we flipped the script? What if time became less about urgency and more about intention?

Effective leaders don’t just manage their schedules—they lead with time in mind. They align their minutes with their mission, their days with their values. When we use time purposefully, we unlock greater impact, clarity, and presence.

Recently, I had one of those A-ha moments—the kind that makes you pause in your tracks and question something that’s been running silently in the background of your life.

I realized that almost everything I do has a purpose. A goal. An outcome.

Even when I think I’m doing something for me—like going to the gym or walking the dog—it’s often tied to a broader objective. Health. Productivity. Routine. Performance.

And while those are noble pursuits, I found myself asking: When was the last time I did something just for the joy of it?